Although, working in sales can be taxing, but you love every minute of it. Unfortunately, many car dealers everywhere still have to struggle against the traditional salesman stereotype that disrupts your culture. You may be good at your job, but you have to keep your sales techniques in check whether they are attracting the customers or annoying them.
Here are 4 mistakes you need to look out for.
- You are not having two-way conversations with your potential or current customers.
Car dealers are deemed to be known as ‘talkers’, which is totally fine—as long you are listening too. You shouldn’t be just blabbering about your sales proposals, instead, you should learn more about your customers and ask the questions so that you can help them make an informed purchase decision. There is nothing worse than a car dealer who cannot have a two way communication and listen to what a customer has to say.
- You are too pushy or sales-y when it comes to making a sale.
Studies conclude that when it comes to customer response towards any salesperson, the common response says, “Pushy.” A vehicle is probably the second biggest purchase decision a customer ever makes, ranking after purchasing a house. They do not want to feel pushed at all into investing a fortune on a car they would not love to have in their garage or parking lot. When you seem too pushy for them, it should the other party your true colors—you are most concerned about making a sale, accomplishing your target and earning your commission than focusing on what your customer actually wants.
- Your phone calls are annoying to the core.
Sales people make different types of calls all day, but many times there is no rhyme or reason to why or when they are calling, or what is the motive of their call? One should integrate an Automotive CRM in your dealership to know when it is a perfect time to call a client, the purpose of your call, and to use any call templates you have saved in your CRM system. Your CRM system can also keep you apprised when the leads want to be called, there may be notes in your CRM that specify the customer only wants to be bothered by email or just by text messages.